Anne Hathaway has been named the new ambassador of Chinese eyewear brand Bolon, appearing in a campaign from February across China which will see her feature in TV, online, print and in store ads with the tagline My Style, My Bolon.

Eric Thoreux, President Sun, Readers and Photochromics at Essilor International, commented 'Anne Hathaway epitomizes youth and style for billions of consumers. She symbolizes perfectly what Bolon stands for, both in Asia and in the rest of the world: a sophisticated, romantic and artistic image. Having Anne endorsing both Bolon sunglass and optical is validating our strategy to continuously reinforce the quality of our products and to allow people to look good while protecting their eyes from the sun'.